1.1 Tourist Attractiveness

The project aims at increasing the tourism attractiveness of the balneological and spa destinations in Bulgaria and Serbia. Specific objective: Development of a common strategy for development of tourist destinations; Implementation of initiatives for the protection and promotion of natural resources and cultural heritage.

The project envisages: Project Management Activity; Reconstruction of the Nikolai Haitov Park in Sapareva Banya; Renovation of Park Banjica in Sokobanja; Development of a cooperation strategy for sustainable tourism development; Organization and conducting of kick-off and final press conferences, and is targeted at regional and local providers of tourist services, providers of health and recreation services, regional/ national touristic associations.

The final beneficiaries/users of the results of the project will be: Population of the two sities Tourists and visitors Orthopedic patients, neurologic patients, cardio patients, pulmonary patients.

Project general objective is to diversify tourist products through cooperation in the border region and utilization of intangible heritage for tourism development - Involvement of local communities in measures for sustainable development.

The project envisages establishment of Museum of kuker masks at Kosharevo village for which the local craftsmen will create 8 traditional masks; Establishment of tourist site at Vidriste area; Provision of entertaining on site using new technologies; Advertisement of the attractions through promotional materials and 3 mobile application with guide for local traditions; and organization of Discover the Traditions events in Kosharevo and Vidriste.