AD-VISION

Тhe project aims at enhancement of the capacity for sustainable tourism development of the border destination of Stara Planina. Specific objectives of the project are: effective mechanisms for sustainable tourism planning to ensure balanced strategic approach in the multi-stakeholder process of integrating tourism activities; appropriate levels of management and marketing capacity so as to match development with market trends; maximize the percentage ot total trip cost remaining within the local economy by strengthening the cross-border destination supply chain.

The project envisages: Resource inventory and stakeholder identification; Road map for adventure tourism development; Conference on responsible tourism development and adventure travel; Product development seminar; Event management and marketing seminar; Orienteering competition; Competition web-site and mobile application; Purchase of equipment; Adventure tourism catalogue; Film for adventure tourism in Stara Planina/Western Balkans.

The project will help improve the conditions for development of adventure tourism in the cross-border region of Stara Planina, strategic tools will facilitate dialogue between stakeholders and raise the management capacity of the destination. Main outputs are the analysis of resources and a roadmap for the development of adventure tourism, the international conference on sustainable and adventure tourism, the development of specific tourist product - orienteering competition, combining several types of adventure tourism, website and mobile application, as well as a catalogue and film advertising adventure tourism in the project area.

Project website: http://advision.one