1.3 People-To-People Networking

The project aims to support the human resource development in the field of tourism in the CB region.

Planned activities:

1. Development of an e-learning capacity building programme in the tourist sector at the target cross-border region;
2. Development of a tourism e-learning modules and content for enhancing knowledge and practical skills of HR in the field of tourism;
3. Design and development of a “Tourism E-learning” platform, including E-Cooking Library part and “Beverages E- Library” part;
4. Demonstration of the Tourism e-learning platform;
5. Two Joint HR Trainings “Good practices in sustainable tourism management” and „Traditional meals and beverages of the common cross-border region";
6. Final cross-border event for sharing experience and best practices.

Expected outputs:

1. Developed E-learning capacity building Programme in Tourist Sector at the Target Cross-Border Region here;
2. Developed platform for Tourism E-learning with 3 main section - E-learning modules and content, E-Cooking library; Beverages E-library here;
3. Organized 2 demonstration days;
4. Organized 2 Joint HR trainings;
5. Conducted 1 Final cross-border event for sharing experience and best practices.

Target groups of the project are:

1. SME-s working in or related to the tourism industry in the target cross-border region (hotels and restaurant owners, private accommodations, fast-food providers, pastries, bakeries, food producers including farmers, etc.);
2. Tourist agencies working in the target cross-border region;
3. Business Support organizations, NGO-s, branch associations and other organizations that are conducting their activities in relation to the tourism industry development;
4. Educational institutions of the border region such as universities, technical high schools (with tourism profile), training and vocational training organizations.

Website: https://etourism-bgrs.com/

FB page: here

Project’s General Objective is “to empower local gastronomy as an integral part of sustainable tourism offer in the border communities through joint actions”. Project specific objectives are: - To raise awareness on local gastronomy as overarching factor of sustainable use of cross-border cultural heritage, contributing to OI 1.3.1; - To support promotion of common traditions thorough cross-border gastronomy events, contributing to OI 1.3.3.

Project activities are designed in order to achieve outpust in most effective and efficient way. Project implementation begins with awareness raising events in order to inform the wider audience and professionals about values and potentials of local gastronomy in Stara planina. By implementing social media campaign project will provide constant appearance toward target market. Collection of 50 most representative recipes and its further interpretation in video Cook guide and Cookbook will be presented to wider public using project promotional channels. Elaboration of Study on gastronomy as driving force for innovative tourism will improve knowledge of gastronomy and its potential usage, provide guidance and raise awareness. Cooking shows will be organized as final events and will provide possibility of inteaction of wider public with project results.

Main results are reflected in the fact that carefully designed awareness raising initiative will be coordiately implemented. Awareness raising workshops will be held, social media campaign impelmented, 50 most representative recipes of Stara planina will be elaborated, video Cook guide and Cookbook will be produced and Study on gastronomy as driving force for innovative tourism will be elaborated. As joint evens aiming at promotion and cultivation of common tradition, cooking shows will be organized.

Useful links:
Website: www.tasteofstaraplanina.com
FB page: Ukus Stare planine
YouTube videos:
https://www.youtube.com/channel/UCP2SXBABFmJccT9iIWJpuZQ